Ruth Sanderson

As a coach I’m always asking myself questions like:-

-          How can I enable my clients to get bigger results, faster?

-          How can I help them increase their confidence, resourcefulness, resilience?

-          How can I operate from my full potential and be of more service to my clients?

-          How can I strengthen my coaching business, especially in tough economic times?

For me it’s about investing in myself so that I’m on the leading edge of releasing human potential and that way I know I can help my clients experience long term authentic success.

I’m sure that both you and your clients will have experienced times when your energy levels were high and you achieved your goals easily and effortlessly; whilst other times you were drained?  That you’ve noticed some relationships just work and others you have to work at; that some people fit with the company and others stand out for the wrong reasons?  I can’t claim to have all the answers, but I do know that being an archetypal coach has made huge positive differences to all the above.

Archetypes provide the deeper meaning for our experiences and our values.

They shape how we respond to other people, how we deal with challenges, how we interact with branding and marketing.  Much more than that they invoke an unconscious emotional resonance which determines how we act.

Because archetypes operate at such a deep unconscious level their impact on what’s possible for us to achieve is phenomenal.  Without any awareness of these it’s akin to driving an F1 car round the track with your feet on the accelerator and brake at the same time

Understanding the power of archetypes enables you take your coaching and business to the next level.

This year I’m working with 12 people on a 6 month programme so they can coach confidently with archetypes, for full details on becoming an archetypal coach, click the underlined text.